Please use this identifier to cite or link to this item:
http://hdl.handle.net/11189/6851| Title: | Two managerial roles for public relations: “strategic PR manager” and “operational PR manager” | Authors: | Steyn, Benita Everett, T. |
Keywords: | Managerial roles;Public relations | Issue Date: | Sep-2006 | Source: | Steyn, B. and Everett, T. 2006. Two managerial roles for public relations: “strategic PR manager” and “operational PR manager”. South African Communication Association Annual Conference (SACOMM 2006). Cape Town, 28-30 September 2006 | Conference: | South African Communication Association Annual Conference (SACOMM 2006). Cape Town, 28-30 September 2006 | Description: | Conference Paper | URI: | http://hdl.handle.net/11189/6851 |
| Appears in Collections: | BUS - Conference Papers |
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