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http://hdl.handle.net/11189/6794| Title: | Institutionalising the strategic role of corporate communication public relations through its contribution to enterprise strategy and enterprise governance. | Authors: | Steyn, Benita Niemann, L |
Keywords: | corporate communication;Institutionalising;public relations;Enterprise strategy;enterprise governance | Issue Date: | 2008 | Source: | Steyn, B. and Niemann, L. 2008. Institutionalising the strategic role of corporate communication public relations through its contribution to enterprise strategy and enterprise governance. In: 10th Annual EUPRERA Congress. Milan, Italy: 16 - 18 October 2008 | Conference: | Annual EUPRERA Congress | Description: | Conference Paper | URI: | http://hdl.handle.net/11189/6794 |
| Appears in Collections: | BUS - Conference Papers |
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