Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/5593
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dc.contributor.authorSabwa, Jean-Marie-
dc.date.accessioned2017-05-25T08:14:47Z-
dc.date.available2017-05-25T08:14:47Z-
dc.date.issued2012-
dc.identifier.citationSabwa, JM. & Weideman, M. 2012. Understanding choices of generic and branded Keywords during query generation. Working Paper. Presented as an M&D Conference Paper at SAICSIT 2012, Pretoria, South Africa. 1 October 2012.en_US
dc.identifier.urihttp://hdl.handle.net/11189/5593-
dc.description.abstractThe aim of this study is to investigate the forces and mechanisms driving the search engine during query generation. The analysis further aims to improve understanding and design a conceptual model of intervention which will improve the search business and provide strategic indicators which can boost the performance of online businesses. Search engines are commercial entities that require revenue to survive.en_US
dc.language.isoenen_US
dc.publisherCape Peninsula University of Technologyen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/za/-
dc.subjectGeneric keywordsen_US
dc.subjectbranded keywordsen_US
dc.subjectquery generationen_US
dc.titleUnderstanding choices of generic and branded keywords during query generationen_US
dc.type.patentWorking Paperen_US
Appears in Collections:IT - Working Papers (Not peer reviewed)
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