Marketing im Sport: Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing (Sportmanagement, Band 2)

Abstract

In order to be successful in sports marketing today, it is not only necessary to have basic marketing knowledge and an understanding of the peculiarities of sport. Anyone who wants to take the lead with innovative marketing concepts must also know and master the latest international sports marketing trends. In the book by Gerd Nufer and André Bühler, well-known experts from sportsbusiness explain in a well-founded and practical way - the professional foundations of sport marketing, - current trends and developments as well as - international sports marketing perspectives from all over the world. New marketing, social media, relationship marketing, virtual advertising, and much more. The book provides comprehensive know-how to place the competition on the market in modern sports marketing. Thanks to many examples, case studies, check questions and links, it is ideally suited for study and practice.