South Africa 2010: Leveraging nation brand benefits from the Fifa World Cup

Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/5308

DC Field	Value	Language
dc.contributor.author	Knott, Brendon	en_US
dc.contributor.author	Fyall, Alan	en_US
dc.contributor.author	Jones, Ian	en_US
dc.date.accessioned	2017-01-25T11:16:31Z	-
dc.date.available	2017-01-25T11:16:31Z	-
dc.date.issued	2014	-
dc.identifier.isbn	978-1-9-908999-07-8	-
dc.identifier.uri	http://hdl.handle.net/11189/5308	-
dc.description.abstract	This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case.Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com)	en_US
dc.language.iso	en	en_US
dc.publisher	Goodfellow Publishers Ltd	en_US
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/3.0/za/	en
dc.subject	South Africa 2010	en_US
dc.subject	Nation brand benefits	en_US
dc.subject	FIFA World Cup	en_US
dc.title	South Africa 2010: Leveraging nation brand benefits from the Fifa World Cup	en_US
dc.type.patent	Book	en_US
Appears in Collections:	BUS - Books / Book Chapters