Black economic empowerment in the tour operating subsector of South Africa

Abstract

Black economic empowerment (BEE) programmes represent a government strategy aimed at a reduction in the economic and social disparities characterising the different racial groups in South Africa. BEE successes up to date are notable, but do not meet government expectations. This article explores the level of BEE in the tour operating subsector and proposes possible actions to address deficiencies in this regard. Data were obtained by emailing questionnaires to registered tour operators. The results were then scrutinised and evaluated by a panel of experts during a focus group discussion. Subsequently, recommendations were made, particularly with regard to the following: •• Introducing a compulsory registration system for tourism entities •• Establishing industry-focused training with flexible short course options on a part time basis •• Investigating the creation of a special scorecard for small, medium and micro enterprises (SMMEs) •• Implementing an inclusive model to stimulate business growth and entrepreneurship