http://hdl.handle.net/11189/5537 Sun, 16 Aug 2026 08:30:21 GMT 2026-08-16T08:30:21Z https://digitalknowledge.cput.ac.za:443/retrieve/25080/ http://hdl.handle.net/11189/5537 http://hdl.handle.net/11189/5928 Title: International tourists' perceptions of crime–risk and their future travel intentions during the 2010 FIFA World Cup™ in South Africa Authors: George, Richard; Swart, Kamilla Abstract: The 2010 Fe´de´ration Internationale de Football Association (FIFA) World CupTM tournament provided an opportunity for South Africa to showcase its unique beauty and attractiveness as an international tourist destination. However, the trepidation over crime emerged as a key concern in relation to South Africa’s ability to host a successful 2010 FIFA World CupTM. This study investigates 398 foreign tourists’ perceptions of South Africa during the soccer tournament, especially regarding crime and safety concerns. A questionnaire was distributed among tourists in Cape Town and Johannesburg, two of the major host cities and semi-final and final venues, respectively. Findings reveal that most respondents had positive perceptions of South Africa as a holiday destination. Two-thirds of those interviewed agreed that South Africa was a safe place to visit. Over half of respondents were not concerned about their safety while in South Africa. Several individual factors were found to affect their crime–risk perceptions of which the most significant was nationality. Most notably, soccer tourists from the Middle East felt the safest, whereas those from South America and Western Europe felt the least safe. Crime-safety issues did not appear to affect respondents’ future travel intentions, as a majority of study respondents said crime-safety concerns would not deter them from returning to South Africa. The findings of the study are useful to practitioners and contribute to the development of staging major sporting events in Africa specifically, and globally more generally, in the future. Sun, 01 Jan 2012 00:00:00 GMT http://hdl.handle.net/11189/5928 2012-01-01T00:00:00Z http://hdl.handle.net/11189/5551 Title: Mega sport event legacies and the 2010 FIFA World Cup Authors: Swart, Kamilla; Bob, Urmilla Abstract: Both developing and developed countries are attracted to hosting mega sport events. The FIFA World Cup is regarded as a prestigious event and for the first time in its history Africa hosted the 2010 tournament in South Africa. There are considerable debates pertaining to the capability of developing countries to host mega sport events given the development challenges it poses. South Africa is no exception. There is an increasing focus on legacies associated with the hosting of mega events, particularly in view of the massive public investments required to justify the bidding for and hosting of such events. Furthermore, given the extensive media coverage and exposure associated with such events a range of long-term impacts were and are anticipated. There are various types of legacies associated with mega events which include economic, social, physical/infrastructural, sporting, environmental and political impacts. From conceptual and theoretical standpoints this article draws on the growing body of literature on sport events and examines legacies associated with the hosting of mega events generally and in relation to the 2010 FIFA World Cup specifically. It also identifies key mega sport event legacies and critically examines their possible positive and negative impacts. The importance of examining legacy impacts is underscored to inform future bids and planning processes. Sun, 01 Jan 2012 00:00:00 GMT http://hdl.handle.net/11189/5551 2012-01-01T00:00:00Z http://hdl.handle.net/11189/5544 Title: Sport, tourism and mega-event impacts on host cities: A case study of the 2010 FIFA World Cup in Port Elizabeth Authors: Nyikana, Siyabulela; Tichaawa, Tembi Maloney; Swart, Kamilla Abstract: Tourism has been identified as a key source of economic growth and diversification for countries. In fact the rapid growth of the industry has, in part been fuelled by the rapid growth in sectors such as sport tourism, and linked specifically to major and mega-event hosting. Successfully hosting mega-events brings economic benefits, increased city visibility, increased tourism revenue and increased pride in the city by the host communities, among other benefits. Subsequently, world tourism patterns have transformed with the hosting of such events putting the spotlight on new tourism destinations, and drawing attention to those that are neglected, particularly developing nations. This study assessed the legacy impacts of mega-events and sport tourism in general on host cities using the 2010 FIFA World Cup in Port Elizabeth, South Africa as a case study. A spatially based systematic sampling method was used to gather 2225 questionnaires in selected areas during the event in Port Elizabeth. The data were captured and analysed using the Statistical Package for Social Sciences (SPSS) software. Key findings reveal that the event had positive impacts on the destination in the long-term as many visitors planned to visit the country/city in future and rated key tourism facilities as being of a good standard. The study recommends the maximisation of the marketing momentum garnered through the hosting of the event in order to inform and remind relevant stakeholders of the potential of the region, before focus shifts to alternative destinations. Wed, 01 Jan 2014 00:00:00 GMT http://hdl.handle.net/11189/5544 2014-01-01T00:00:00Z http://hdl.handle.net/11189/5481 Title: Marketing im Sport: Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing (Sportmanagement, Band 2) Authors: Nufer, Gerd; Chang, Dae Ryun; Digel, Helmut; Fahrner, Marcel; Altobelli, Claudia Fantapié; Häusel, Hans-Georg; Knott, Brendon; Lee, Chungyeol; Lyberger, Mark R; Nagel, Siegfried; Nufer, Gerd; Reiche, Elena; Rohlmann, Peter; Sander, Matthias; Schilhaneck, Michael; Schlesinger, Torsten; Shank, Matthew D; Stavros, Constantino; Stewart, Mark; Suchy, Günther; Swart, Kamilla; Sznajder, Andrzej Abstract: In order to be successful in sports marketing today, it is not only necessary to have basic marketing knowledge and an understanding of the peculiarities of sport. Anyone who wants to take the lead with innovative marketing concepts must also know and master the latest international sports marketing trends. In the book by Gerd Nufer and André Bühler, well-known experts from sportsbusiness explain in a well-founded and practical way - the professional foundations of sport marketing, - current trends and developments as well as - international sports marketing perspectives from all over the world. New marketing, social media, relationship marketing, virtual advertising, and much more. The book provides comprehensive know-how to place the competition on the market in modern sports marketing. Thanks to many examples, case studies, check questions and links, it is ideally suited for study and practice. Description: Size and / or weight: 15.8 x 3.8 x 23.5 cm Sat, 01 Jan 2011 00:00:00 GMT http://hdl.handle.net/11189/5481 2011-01-01T00:00:00Z