http://hdl.handle.net/11189/1829 Wed, 12 Aug 2026 11:47:24 GMT 2026-08-12T11:47:24Z http://hdl.handle.net/11189/2597 Title: A critical analysis of the socio-economic impacts of the N2 bypass development around Knysna Authors: Daniels, Tracy Abstract: This purpose of this study is to draw on extensive literature on the topic of tourism in the Western Cape and Knysna and the N2 highway bypass development around Knysna. Various literature sources including publications by local tourism authorities are reviewed, focusing on tourism trends and growth levels in the Western Cape and Knysna and a description of the bypass development and its proposed impacts on the environment and the local residents of Knysna. Due to the sensitive environment surrounding Knysna, extensive environmental impact assessments have been necessary, and this, along with various environmental restrictions and regulations, has caused major delays in the development process. Two proposed routes have been put forward for the final bypass development, but a final route has not yet been selected. The development of the bypass around Knysna will have various economic and environmental impacts on the town of Knysna. Surveys were compiled, and distributed to tourism role-players in Knysna, who responded that there is an urgent need for the bypass development in order to reduce traffic volumes, pollution and congestion in the town. Keywords: Knysna, bypass, tourism, traffic volumes, congestion Tue, 01 Jan 2008 00:00:00 GMT http://hdl.handle.net/11189/2597 2008-01-01T00:00:00Z http://hdl.handle.net/11189/2596 Title: ‘‘A rose is a rose : PR is PR and Marketing is Marketing : or is it?’’ Authors: Van der Merwe, J.; Venter, BP Abstract: Public relations is often hailed as a profession that has had a meteoric rise in profile and stature over the last few years, while textbook writers have joined in the celebrations. But do public relations professionals really know what value they can add to emergent African economies? Are they not perhaps too busy trying to impress everyone with the latest revelation that there has been a shift towards public relations as a cost-effective image building and reputation management tool, as opposed to advertising which has become prohibitively expensive, whilst advertising budgets are globally cut? Do public relations practitioners really understand their role? William Shakepeare, in Romeo and Juliet, poses the question: ‘‘What’s in a name? That which we call a rose/By any other name would smell as sweet’’. While public relations practitioners and, particularly, those who are more academically inclined, debate the name issue whether their occupation should be called ‘‘corporate relations’’, ‘‘public affairs’’ or ‘‘corporate communication’’ with flair and panache, an even bigger debate remains unresolved. This is the issue of the relationship between public relations and marketing. While not wanting to simplify these moments of confusion that some public relations practitioners may experience by limiting it to the public relations/marketing debacle only, it is also pointed out in this paper that much has been written (and said) regarding public relations’ relationship with management, communication and advertising too. However, this paper deals exclusively with the juxtapositioning of public relations and marketing within the South African context. Tue, 01 Jan 2008 00:00:00 GMT http://hdl.handle.net/11189/2596 2008-01-01T00:00:00Z http://hdl.handle.net/11189/2535 Title: Black economic empowerment in the tour operating subsector of South Africa Authors: Vivian TC; Steyn, JN Abstract: Black economic empowerment (BEE) programmes represent a government strategy aimed at a reduction in the economic and social disparities characterising the different racial groups in South Africa. BEE successes up to date are notable, but do not meet government expectations. This article explores the level of BEE in the tour operating subsector and proposes possible actions to address deficiencies in this regard. Data were obtained by emailing questionnaires to registered tour operators. The results were then scrutinised and evaluated by a panel of experts during a focus group discussion. Subsequently, recommendations were made, particularly with regard to the following: •• Introducing a compulsory registration system for tourism entities •• Establishing industry-focused training with flexible short course options on a part time basis •• Investigating the creation of a special scorecard for small, medium and micro enterprises (SMMEs) •• Implementing an inclusive model to stimulate business growth and entrepreneurship Fri, 01 Jan 2010 00:00:00 GMT http://hdl.handle.net/11189/2535 2010-01-01T00:00:00Z http://hdl.handle.net/11189/2534 Title: Marathon sponsorship as an enabler of brand extension : an exploratory study Authors: Zhou, Y; Steenkamp, Pieter; Haydam, Norbert Abstract: Brand extension is considered as a strategy to enhance an organisation’s brand assets. Therefore, with a total of R4.8 billion spent on sports sponsorship in South Africa in 2008, the research considered whether marathon sponsorship can enable brand extensions. The study involved the use of self-administered questionnaires administered among 122 athletes who participated in a full marathon in the Cape Peninsula, South Africa, during March 2010 and used by default a convenience sampling technique, hence the exploratory nature thereof. Findings, among others, suggest that respondents will purchase a new product addition of the brand, which sponsored the marathon. The findings should complement marketing practitioners’ strategies, especially brand extension strategy, through marathon sponsorship. Fri, 01 Jan 2010 00:00:00 GMT http://hdl.handle.net/11189/2534 2010-01-01T00:00:00Z