http://hdl.handle.net/11189/5493 2026-08-13T14:07:54Z 2026-08-13T14:07:54Z Rust, A. A. Braam http://hdl.handle.net/11189/5510 2017-03-04T01:02:23Z 2015-01-01T00:00:00Z

Title: The Role of Students and Alumni in Relationship Marketing: An Exploratory Study at the Cape Peninsula University of Technology, South Africa Authors: Rust, A. A. Braam Abstract: ABSTRACT Universities seek alumni associations for ongoing support and, therefore, should attract, maintain and enhance ongoing relationships with theiralumni. This is usually done by the alumni association, which becomes a marketing instrument and mouth-piece for the university and its alumni. The objective of this study is to examine the perceptions of senior students (atthe Cape Peninsula University of Technology) in respect tothe university’s efforts to attract, maintain and enhance ongoing relationships with students (and eventually alumni).This paper concluded that senior students at CPUT are not yet convinced that the university’s efforts to attract, maintain and enhance ongoing relationships with students (and eventually alumni) are successful. This further means that a relationship between the alumni association and the alumni of the university will be difficult to start and develop. This is not an ideal situation for a university that is longing for strong lifelong relationships with its alumni. It further shows that more than half of the respondents are unaware that CPUT uses an alumni association as a marketing instrument to maintain good relations with its alumni. This again indicates that the alumni association and its functions are not well known to senior students who are future alumni.

2015-01-01T00:00:00Z Rust, B http://hdl.handle.net/11189/5508 2017-03-04T01:02:24Z 2001-01-01T00:00:00Z

Title: Forum: So, you think being a trade union is plain sailing Authors: Rust, B Abstract: The survival of trade unions depends to a large extent on their ability to adapt to change in the economy on a macro level, and on their efficiency and effectiveness on the micro level. Their ability to survive resides in the loyalty and support of the rank and file and the extent to which the union fulfils its purpose in and outside the workplace. South African trade union members are, however, not always exposed to and perhaps not interested in the survival problems their trade union is experiencing. Job security and an income high enough to meet the basic needs of their families are their main concerns. Loweconomic growth, tough competition and the difficulties globalisation has brought toSouth Africa are some of the challenges facing trade unions. The success and survival of organisations in the private and public sector are also key factors in their own success and survival. Whether this “economic law” (the success of the trade union depends on the success of the employer) is understood by the typical trade union member is debatable. If indeed it is understood, a more cooperative approach towards management could be expected. However, adversarialism and sometimes arrogance in the workplace suggest that the extent towhich this “economic law” is understood is questionable. Either the leadership of trade unions is misleading its supporters or trade union members are ill-informed about the consequences of low economic growth for the trade union’s ability to meet their expectations. Trade unions in South Africa are insensitive to changes at the macro level (the economy as a whole) and the micro level (activities on the shop floor). One of the consequences of this is that their future existence and their members’ job security are threatened. A further repercussion is that the trade unions are not seen as responsible role-players in the economy, thereby creating mistrust among job creators.

2001-01-01T00:00:00Z Boonzaier, B Ficker, B Rust, B http://hdl.handle.net/11189/5507 2017-03-04T01:02:16Z 2001-01-01T00:00:00Z

Title: A review of research on the job characteristics model and the attendant job diagnostic survey Authors: Boonzaier, B; Ficker, B; Rust, B Abstract: The Job Characteristics Model is ·widely accepted as a conceptual tool for addressing problems related to employee demotivation, dissatisfaction and marginal performance. The validity of the Job Characteristics Model (Hackman & Oldham, 1980) was assessed by revie\Ving relevant studies of the model. The review and evaluation is based on studies which test the variables and 1he relationships between variables as contained in the model. The evidence confirms that 1he dimensionality of the job characteristics is best represented by the five-factor solution as proposed by the model. The subjective self-report measures of the five job characteristics as formulated by the theory and measured by the revised Job Diagnostic Survey (IDS) are also supported. No evidence was found for the multiplicative Motivating Potential Score (MPS) and as a result the use of a simple additive index of job complexity is recommended as ·predictor of personal and work outcomes. Strong empirical support exists for the relationships between the job characteristics and the personal outcomes. Strong relationships between the job characteristics and the work outcomes, fl.6wever, fail to materialize. Results fail to support the mediating effect of psychological states on the job characteristics/outcomes relationships as specified by the model. The postulated relationships bet\veen job characteristics and psychological states are also not confmned by empirical evidence. The role of growth-need strength, knowledge and skill, and work environment characteristics as moderators of the relationships between job characteristics and psychological states, as well as the relationships between psychological states and personal and work outcomes, are seriously questioned. Directions for future research on the Job Characteristics Model and the attendant Job Diagnostic Survey are proposed.

2001-01-01T00:00:00Z Rust, AA Swart, Kamilla http://hdl.handle.net/11189/5506 2017-08-17T09:45:01Z 2006-01-01T00:00:00Z

Title: A new labour era for South African Airways Authors: Rust, AA; Swart, Kamilla Abstract: Purpose: In the light of the South African Airways (SAA) (and Heathrow airport) strike in July 2005, an opportunity exists to evaluate the situation in order to address related problems in the future. The role of labour and specifically labour relations in the air travel industry highlights some important factors related to the industry. This paper aims to highlight the specific factors that will address possible reasons for poor workplace relations in SAA. Furthermore, a workable labour relations model for the organisation and other air travel organisations is proposed. In allowing a strike of the magnitude of the SAA strike of 2005 (e.g. a loss of income of R25 million per day), serious labour relations problems in the organisation are obvious. In order to prevent this action, an in-depth study of workplace relations is necessary to focus on the real problems and to adapt and make changes. Design/Methodology/Approach: This paper is an exploratory exercise based on literature that provides an overview of scholarship in the air travel industry through an analysis of trends and debates, telephonic interviews with role players in the industry and discussions with academics in the tourism industry and in labour relations. Findings: Taking into account that the air travel industry is technologically advanced, highly labour intensive, very sensitive towards external influences and very competitive, it is therefore important for every employer (including SAA) to design a labour relations system that is fit for the organisation. A suggested labour relations model for SAA is about the ability to build and sustain relationships characterised by shared goals, shared knowledge and mutual respect. Implications: The effects of strikes and other labour actions in the air travel industry have far reaching impacts on the air travel industry, the tourism industry, as well as the national economy. Originality/Value: This study highlights the importance of sound labour relations in the industry.

2006-01-01T00:00:00Z