Hermanus, Terence William
Publications
(Articles)
Results 1-1 of 1 (Search time: 0.001 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2023 | The effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole | Hermanus, Terence William ; Mugobo, Virimai Victor |