Publications

Results 1-11 of 11 (Search time: 0.031 seconds).

Issue DateTitleAuthor(s)
12020An analysis of Granger causality between sovereign credit rating and economic growth in Sub-Saharan AfricaMutize, Misheck ; Mugobo, Virimai Victor 
22021Branding private higher education institutions in South Africa through the evaluation of current branding modelsBird, Alan ; Mugobo, Virimai Victor 
32021Changes in retail consumer behaviour in South Africa during COVID-19: permanent or temporaryAbe, Isaac Idowu ; Mugobo, Virimai Victor 
42022Consumer erceptions of the Use of nondegradable plastic packaging and environmental pollution: A review of theories and empirical literatureMugobo, Virimai Victor ; Ntuli, Herbert ; Iwu, Chux Gervase 
52021Decolonising the retail business management curriculum in the higher education sectorMugobo, Virimai Victor 
62023The effect of user-generated content on consumer-based brand equity of major retailers in the Cape MetropoleHermanus, Terence William ; Mugobo, Virimai Victor 
72021Internationalisation models and trajectories of gold jewellery in Johannesburg: a conjectural discursive approachMugobo, Virimai Victor ; Manzi, Muzi Jeremia 
82021Low research productivity: transformation, institutional and leadership concern at a South African universityAbe, Isaac Idowu ; Mugobo, Virimai Victor 
92021The post-COVID-19 retail landscapes: perceptions of small and medium size retailers in South AfricaAbe, Isaac Idowu ; Mugobo, Virimai Victor 
102021Until the logo do us part: An assessment of local stakeholders’ perceptions of a city brand after the introduction of a new logoMugobo, Virimai Victor 
112018Working the conundrum in public-private partnerships (PPPs) for community benefit In South AfricaMutize, Misheck ; Mugobo, Virimai Victor ; Iwu, Chux Gervase 

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Full Name
Mugobo, Virimai Victor
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