Publications
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Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12013Modern communications in a modern era: Mobile customer relationship marketingGrahn, Graham ; Steenkamp, Pieter ; Haydam, Norbert 
22018Managing the Underdog Effect: A Framework in the Context of Brand ManagementSteenkamp, Pieter ; Grahn, Graham ; Haydam, Norbert