Results 1-5 of 5 (Search time: 0.003 seconds).
|1||Dec-2005||Successful E-Commerce: The Importance of Brand Management||Onojaefe, Darlington ; Bytheway, Andy. J ; Erwin, Geoff|
|2||2011||Review of brand equity measurement to understand consumers' brand perception||Onojaefe, Darlington ; Khumalo, Wilson|
|3||2007||The importance of partnerships: The relationship between Small Businesses, ICT and local communities||Onojaefe, Darlington|
|4||2006||Branding essentials in the South African petroleum industry||Onojaefe, D ; Bytheway, Andy. J|
|5||Jan-2010||Brand management in a transforming economy: An examination of the South African petroleum industry||Onojaefe, Darlington P ; Bytheway, Andy. J|
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Onojaefe, Darlington P
Scopus Author ID
Dr Darlington Onojaefe is an experienced brand/marketing consultant, business analyst, researcher and strategist. His experience has been gained as a consultant in corporations in Nigeria and South Africa. He is currently a Lecturer at the Cape Peninsula University of Technology and is managing director of Netega Consulting cc. Darlington was a Visiting Research Fellow at Trinity College, University of Wales in 2006.
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