Browsing by Author Mugobo, Virimai Victor


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Issue DateTitleAuthor(s)
2020An analysis of Granger causality between sovereign credit rating and economic growth in Sub-Saharan AfricaMutize, Misheck ; Mugobo, Virimai Victor 
2021Branding private higher education institutions in South Africa through the evaluation of current branding modelsBird, Alan ; Mugobo, Virimai Victor 
2021Changes in retail consumer behaviour in South Africa during COVID-19: permanent or temporaryAbe, Isaac Idowu ; Mugobo, Virimai Victor 
2022Consumer erceptions of the Use of nondegradable plastic packaging and environmental pollution: A review of theories and empirical literatureMugobo, Virimai Victor ; Ntuli, Herbert ; Iwu, Chux Gervase 
2015Consumer protection in South Africa: Challenges and opportunities for furniture retailers in Cape Town, South AfricaMugobo, Virimai Victor ; Malunga, Portia 
2021Decolonising the retail business management curriculum in the higher education sectorMugobo, Virimai Victor 
2015Development of the shadow banking system in Zimbabwe: A blessing from the Shadows?Mugobo, Virimai Victor ; Mutize, Misheck 
2017Does brand orientation contribute to retailers’ success? An empirical study in the South African marketSchmidt, Holger J ; Mason, Roger B. ; Steenkamp, Pieter ; Mugobo, Virimai Victor 
2023The effect of user-generated content on consumer-based brand equity of major retailers in the Cape MetropoleHermanus, Terence William ; Mugobo, Virimai Victor 
2015The effects of shadow banking on the traditional banking system in ZimbabweMugobo, Virimai Victor ; Mutize, Misheck 
2015The impact of personalized engagement with customers and efficient stock management software systems on customer service at a clothing retailer in Cape Town, South Africa.Mugobo, Virimai Victor ; Baschiera, Marina Giacoma 
2016The impact of sovereign credit rating downgrade on foreign direct investment in South Africa.Mugobo, Virimai Victor ; Mutize, Misheck 
2021Internationalisation models and trajectories of gold jewellery in Johannesburg: a conjectural discursive approachMugobo, Virimai Victor ; Manzi, Muzi Jeremia 
2011Is country branding a panacea or poison?Mugobo, Virimai Victor ; Ukpere, Wilfred Isioma 
2021Low research productivity: transformation, institutional and leadership concern at a South African universityAbe, Isaac Idowu ; Mugobo, Virimai Victor 
2016The ownership structure effect on firm performance in South AfricaMutize, Misheck ; Aspeling, Jonathan ; Mugobo, Virimai Victor 
2021The post-COVID-19 retail landscapes: perceptions of small and medium size retailers in South AfricaAbe, Isaac Idowu ; Mugobo, Virimai Victor 
2014Public diplomacy in the global age: Lessons from literature and practiceMugobo, Virimai Victor 
2012Rural entrepreneurship in the Western Cape: challenges and opportunitiesMugobo, Virimai Victor ; Ukpere, Wilfred Isioma 
2016Size of retail businesses and their level of adoption of global sourcingMugobo, Virimai Victor ; Paradza, Dignity