Browsing by Subject banking
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2022 | Brand identity-image congruence: A framework for business-to-business banks in South Africa | Zwakala, Kuhle M. ; Steenkamp, Pieter |
| 2022 | Brand identity-image congruence: A framework for Business-to-business Banks in South Africa | Zwakala, Kuhle M. ; Steenkamp, Pieter |
| 2017 | Brand identity: theory versus practice in the South African banking sector | Zwakala, Kuhle ; Steenkamp, Pieter ; Haydam, Norbert |