Browsing by Author Zwakala, Kuhle M.

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2022Brand identity-image congruence: A framework for business-to-business banks in South AfricaZwakala, Kuhle M. ; Steenkamp, Pieter 
2022Brand identity-image congruence: A framework for Business-to-business Banks in South AfricaZwakala, Kuhle M. ; Steenkamp, Pieter