Browsing by Author Zwakala, Kuhle
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Brand identity: theory versus practice in the South African banking sector | Zwakala, Kuhle ; Steenkamp, Pieter ; Haydam, Norbert |
| 2023 | Building competitive MCC brands through marketing strategy adaptation during the Covid-19 pandemic: evidence from Western Cape Winelands, South Africa | Zwakala, Kuhle ; Steenkamp, Pieter |