Browsing by Author Sabwa, Jean-Marie
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2010 | Paid search engine versus organic results: young consumer preferences | Sabwa, Jean-Marie ; Weideman, Melius |
| 2011 | Search keyword choice in driving PPC traffic to websites: Generic or Branded | Sabwa, Jean-Marie ; Weideman, Melius |
| 2010 | Spending on PPC search engine marketing and its influence on return on investment | Sabwa, Jean-Marie ; Weideman, Melius |
| 2012 | Understanding choices of generic and branded keywords during query generation | Sabwa, Jean-Marie |