Browsing by Author Grahn, Graham
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2018 | Managing the Underdog Effect: A Framework in the Context of Brand Management | Steenkamp, Pieter ; Grahn, Graham ; Haydam, Norbert |
| 2013 | Modern communications in a modern era: Mobile customer relationship marketing | Grahn, Graham ; Steenkamp, Pieter ; Haydam, Norbert |