Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/6923
Title: Achieving strategic alignment in public relations through the development of an action research-based software programme
Other Titles: 11th Annual International Public Relations Research Conference, Miami, FL
Authors: Butschi, G 
Steyn, B 
Keywords: Achieving;Strategic alignment;Public relations;Research-Based;Software
Issue Date: 6-Mar-2008
Conference: 11th Annual International Public Relations Research Conference, Miami, FL, 6 - 9 March 2008 
URI: http://hdl.handle.net/11189/6923
Appears in Collections:BUS - Conference Papers

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