Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/6858
Title: Different contributions by corporate communication and marketing to organisational strategy formulation: a case study
Authors: Worrall, D. 
Steyn, Benita 
Keywords: Corporate communication;Marketing;Organisational strategy formulation;Case study
Issue Date: Sep-2006
Source: Worrall, D. and Steyn, B. 2006. Different contributions by corporate communication and marketing to organisational strategy formulation: a case study. 8th Annual European Public Relations Education & Research Associations (EUPRERA) Conference. Carlisle, UK, 6-9 September 2006
Conference: 8th Annual European Public Relations Education & Research Associations (EUPRERA) Conference. Carlisle, UK, 6-9 September 2006 
Description: Conference Paper / Case study
URI: http://hdl.handle.net/11189/6858
Appears in Collections:BUS - Conference Papers

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