Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/6793
Title: Institutionalising the strategic role of public relations Invited presentation
Other Titles: 1st Plenary Session: What We Mean by Institutionalization
Authors: Steyn B 
Keywords: Institutionalization;Public relations;strategic role
Issue Date: 2008
Source: Steyn, B. 2008. Institutionalising the strategic role of public relations Invited presentation: 1st Plenary Session: What We Mean by Institutionalization. In:10th Annual EUPRERA Congress. Milan, Italy.16-18 October
Conference: 10th Annual EUPRERA Congress 
Description: Conference Paper
URI: http://hdl.handle.net/11189/6793
Appears in Collections:BUS - Conference Papers

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