Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/6193
Title: Consumer perceptions toward sugar content of fruit juice products in a developing country
Authors: Duffett, Rodney 
Keywords: Consumer Perceptions;Fruit juice products;Sugar content;Consumption patterns;Socio-demographic factors;South Africa
Issue Date: 2017
Journal: Journal of Food Products Marketing 
Abstract: The purpose of this paper is to determine consumer perceptions toward sugar content of fruit juice (FJ) products in South Africa amid the current sugar tax debate. The paper also ascertains how and if consumption patterns and socio-demographic factors are associated with consumer perceptions toward FJ sugar content. A cross-sectional study was conducted via structured self-administered questionnaires, which were disseminated on a face-to-face basis. Over 7600 consumers aged 16–66+ years in suburbs, townships, and informal settlements were surveyed in South Africa. The data were analyzed through the application of a generalized linear model. Half of the respondents agreed that FJ products were high in sugar. Furthermore, several consumption and sociodemographic factors had a varied influence on consumers’ perceptions toward FJ products. This study provides marketers and retailers with new insight regarding the marketing of FJ products in a developing country amid the sugar tax debate.
URI: http://hdl.handle.net/11189/6193
ISSN: 1540-4102
DOI: https://doi.org/10.1080/10454446.2017.1378143
Appears in Collections:BUS - Journal Articles (DHET subsidised)

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