Please use this identifier to cite or link to this item:
Title: A model to operate an on-campus retail store for Workplace Experiential Learning
Authors: Truman, Kiru 
Mason, Roger 
Venter, Petrus 
Keywords: Retailing;Workplace Learning;Experiential Learning;Surveys;Qualitative Research;Teacher Attitudes;Peer Evaluation
Issue Date: 2017
Journal: Asia-Pacific Journal of Cooperative Education 
Abstract: Many retailers argue that university students do not have the practical experience and skills required in the workplace when graduating. This paper reports on research undertaken to address this issue and to identify a model to guide development and implementation of a retail store, on a university campus, to be used for work-integrated learning. A literature review was undertaken before a qualitative survey was conducted with 22 respondents, including retail lecturers, retail chain staff and other learning and retail experts. Data collection was via questionnaires, administered during semi-structured interviews. Lecturers provided details on activities and assessments used for practical assignments. Peer feedback via focus groups critiqued the findings once analysis was complete, increasing the trustworthiness of findings. A model was proposed that best suited the needs of retailers, learners and the university. Suggestions for further research are provided.
ISSN: 1175-2882
Appears in Collections:Edu - Journal Articles (DHET subsidised)

Show full item record

Page view(s)

checked on Feb 9, 2021

Google ScholarTM


This item is licensed under a Creative Commons License Creative Commons