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Title: Updating Google's databases according to SEO industry
Authors: Weideman, Melius 
De Kock, D 
Keywords: Google dance;Everflux;Florida update;Hilltop;SEO;Search engine optimisation;Website rankings
Issue Date: 2005
Publisher: CPUT
Abstract: Every month Google updates its databases. During and after Google updates its Databases the ranking of the website change. A particular website's ranking might increase or decrease or not change at all. The Search Engine Optimisation specialist has a vested interest in the monthly Google updates, as they affect the ranking of websites. The SearchEngine Industry closely monitors each monthly update and has coined many terms to describe how Google updates its Databases. This paper is a literature study and will focus on the Google update process as perceived by the Search Engine Optimisation Industry.
Appears in Collections:IT - Working Papers (Not peer reviewed)

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