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Title: Understanding choices of generic and branded keywords during query generation
Authors: Sabwa, Jean-Marie
Keywords: Generic keywords;branded keywords;query generation
Issue Date: 2012
Publisher: Cape Peninsula University of Technology
Source: Sabwa, JM. & Weideman, M. 2012. Understanding choices of generic and branded Keywords during query generation. Working Paper. Presented as an M&D Conference Paper at SAICSIT 2012, Pretoria, South Africa. 1 October 2012.
Abstract: The aim of this study is to investigate the forces and mechanisms driving the search engine during query generation. The analysis further aims to improve understanding and design a conceptual model of intervention which will improve the search business and provide strategic indicators which can boost the performance of online businesses. Search engines are commercial entities that require revenue to survive.
Appears in Collections:IT - Working Papers (Not peer reviewed)

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