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Title: Marketing im Sport: Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing (Sportmanagement, Band 2)
Authors: Nufer, Gerd 
Chang, Dae Ryun 
Digel, Helmut 
Fahrner, Marcel 
Altobelli, Claudia Fantapié 
Häusel, Hans-Georg 
Knott, Brendon 
Lee, Chungyeol 
Lyberger, Mark R 
Nagel, Siegfried 
Nufer, Gerd 
Reiche, Elena 
Rohlmann, Peter 
Sander, Matthias 
Schilhaneck, Michael 
Schlesinger, Torsten 
Shank, Matthew D 
Stavros, Constantino 
Stewart, Mark 
Suchy, Günther 
Swart, Kamilla 
Sznajder, Andrzej 
Keywords: Modern Sports Marketing;Sports;Sport basics;Sport trends
Issue Date: 2011
Publisher: Erich Schmidt Verlag
Abstract: In order to be successful in sports marketing today, it is not only necessary to have basic marketing knowledge and an understanding of the peculiarities of sport. Anyone who wants to take the lead with innovative marketing concepts must also know and master the latest international sports marketing trends. In the book by Gerd Nufer and André Bühler, well-known experts from sportsbusiness explain in a well-founded and practical way - the professional foundations of sport marketing, - current trends and developments as well as - international sports marketing perspectives from all over the world. New marketing, social media, relationship marketing, virtual advertising, and much more. The book provides comprehensive know-how to place the competition on the market in modern sports marketing. Thanks to many examples, case studies, check questions and links, it is ideally suited for study and practice.
Description: Size and / or weight: 15.8 x 3.8 x 23.5 cm
ISBN: 978 3 503 12912 6
ISSN: 978 3 503 12975 1
Appears in Collections:BUS - Books / Book Chapters
Prof. Kamilla Swart

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