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Title: Events management : a developmental and managerial approach
Authors: Dimitri, Tassiopoulos 
Keywords: Social Science /​ Holidays (non-religious);Special events -- South Africa -- Management;Social Science - Holidays (non-religious);Special events -- Management;South Africa
Issue Date: 2010
Publisher: Juta
Source: Tassiopoulos, Dimitri 2010, Events management : a developmental and managerial approach, Third edition, Claremont, SA. Juta
Abstract: Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
Description: 1 online resource (xxi, 562 pages) xxi, 562 p. : ill. ; 25 cm.
ISBN: 9780702195686
Appears in Collections:BUS - Books / Book Chapters

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