Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/5147
Title: The effect of search engine keyword choice and demographic features on internet searching success
Authors: Weideman, Melius 
Uys, Cornelia Susanna 
Keywords: Search engine;Internet searching;Keyword choice;Search success rate;Demographics
Issue Date: 2004
Publisher: Library and Information Technology Association
Source: Weideman, M. & Strümpfer, C. 2004. The effect of search engine keyword choice and demographic features on internet searching success. Information Technology and Libraries, 23(2): 58-65
Abstract: The objective of this project was to determine the effect of keyword choice and demographic features on Internet searching success through empirical research. An experiment was done with 1,109 learners, spread across forty-six institutes of higher education on three continents. A variety of relationships were then inspected: that between the number of keywords used, age, race, and gender, and the searching-success rate. The results proved that the first three of these have measurable effects on searching success, while gender has only a marginal effect.
URI: http://hdl.handle.net/11189/5147
Appears in Collections:FID - Journal Articles (DHET subsidised)
Dr. Corrie Uys

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