Dr. Rodney Graeme Duffett Collection home page


Dr. Rodney Graeme Duffett

Position: Senior Lecturer

Faculty: Business and Management Sciences

Department: Marketing

Tel: +27 21 4603072 (office)


ORCID ID: orcid.org/0000-0002-4568-6988

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 23
Issue DateTitleAuthor(s)
2014The influence of Facebook advertising on word-of-mouth: A study amongst CPUT studentsSaaiman, EJ ; Magerman, C ; Duffett, Rodney 
2014Usage characteristics’ effect on word-of-mouth properties of Twitter advertising amongst undergraduate students at UCTAbrahams, Y ; Burgess, MA ; Duffett, Rodney 
2014Usage characteristics effect on preference regarding BBM advertising amongst Rhodes High School learnersAbbott, J ; Van Loggerneberg, TC ; Duffett, Rodney 
2014Effectiveness of Facebook advertising regarding the preference affective element: A study amongst CPUT Bellville studentsMsongelwa, N ; Mqokeli, P ; Duffett, Rodney 
2014The effect of Facebook advertising in generating word-of-mouth amongst young adults: A study of Cape Peninsula University of Technology and University of the Western Cape studentsSoutter, DK ; Duffett, Rodney 
2009Black Economic Empowerment in the Cape Peninsula advertising industry: A multiple case study approachDuffett, Rodney 
2015Effect of Gen Y affective attitudes towards Facebook marketing communications in South AfricaDuffett, Rodney 
2016Social media marketing communications effects on attitudes among millennials in South AfricaDuffett, Rodney ; Wakeham, Myles 
2015The influence of Facebook advertising on cognitive attitudes amid Generation YDuffett, Rodney 
2015Mxit marketing communications’ influence on liking and preference among Gen YDuffett, Rodney 
2016Mxit advertising’s influence on cognitive attitudes amongst Millennials in the Western CapeDuffett, Rodney 
2015Facebook advertising’s influence on intention-to-purchase and purchase amongst MillennialsDuffett, Rodney 
2015The influence of Mxit advertising on purchase intentions and purchase amid Generation YDuffett, Rodney 
2009Black Economic Empowerment progress in the advertising industry in Cape Town: Challenges and benefitsDuffett, Rodney ; Van der Heever, IC ; Bell, Diane 
2016Effect of instant messaging advertising on the hierarchy-of-effects model amid teenagers in South Africa.Duffett, Rodney 
2011Employment equity issues in the Cape Town advertising industry: A black economic empowerment perspectiveDuffett, Rodney 
2013The influence that MXit advertising has on word-of-mouth: A study amongst Bellville South Secondary School learnersJoshua, KW ; Pretorius, CRW ; Duffett, Rodney 
2013Demographic influences that affect brand liking due to MXit advertising amongst learners at Malibu High SchooJappie, N ; Hill, V ; Duffett, Rodney 
2013The effectiveness of company/brand YouTube advertising in creating word-of-mouth: A study amongst South Peninsula High School learnersIsaacs, CA ; Maart, SM ; Duffett, Rodney 
2013Demographic influences on the effect of facebook advertising on liking amongst young adults: A study at College of Cape TownRobertson, LS ; Goodwin, S ; Duffett, Rodney 
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 23