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Dr. Rodney Graeme Duffett

Position: Senior Lecturer

Faculty: Business and Management Sciences

Department: Marketing

Tel: +27 21 4603072 (office)

Email:duffettr@cput.ac.za

ORCID ID: orcid.org/0000-0002-4568-6988



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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 24
Issue DateTitleAuthor(s)
2014The influence of Facebook advertising on word-of-mouth: A study amongst CPUT studentsSaaiman, EJ ; Magerman, C ; Duffett, Rodney 
2014Usage characteristics’ effect on word-of-mouth properties of Twitter advertising amongst undergraduate students at UCTAbrahams, Y ; Burgess, MA ; Duffett, Rodney Graeme 
2014Usage characteristics effect on preference regarding BBM advertising amongst Rhodes High School learnersAbbott, J ; Van Loggerneberg, TC ; Duffett, Rodney Graeme 
2014Effectiveness of Facebook advertising regarding the preference affective element: A study amongst CPUT Bellville studentsMsongelwa, N ; Mqokeli, P ; Duffett, Rodney Graeme 
2014Effects of Facebook advertising regarding purchase behaviour: A study amongst working class MillennialsBezuidenhout, D ; Nell, HD ; Duffett, Rodney Graeme 
2014The effect of Facebook advertising in generating word-of-mouth amongst young adults: A study of Cape Peninsula University of Technology and University of the Western Cape studentsSoutter, DK ; Duffett, Rodney Graeme 
2009Black Economic Empowerment in the Cape Peninsula advertising industry: A multiple case study approachDuffett, Rodney Graeme 
2015Effect of Gen Y affective attitudes towards Facebook marketing communications in South AfricaDuffett, Rodney Graeme 
2016Social media marketing communications effects on attitudes among millennials in South AfricaDuffett, Rodney Graeme ; Wakeham, Myles 
2015The influence of Facebook advertising on cognitive attitudes amid Generation YDuffett, Rodney Graeme 
2015Mxit marketing communications’ influence on liking and preference among Gen YDuffett, Rodney Graeme 
2016Mxit advertising’s influence on cognitive attitudes amongst Millennials in the Western CapeDuffett, Rodney Graeme 
2015Facebook advertising’s influence on intention-to-purchase and purchase amongst MillennialsDuffett, Rodney Graeme 
2015The influence of Mxit advertising on purchase intentions and purchase amid Generation YDuffett, Rodney Graeme 
2009Black Economic Empowerment progress in the advertising industry in Cape Town: Challenges and benefitsDuffett, Rodney Graeme ; Van der Heever, IC ; Bell, D 
2016Effect of instant messaging advertising on the hierarchy-of-effects model amid teenagers in South Africa.Duffett, Rodney Graeme 
2011Employment equity issues in the Cape Town advertising industry: A black economic empowerment perspectiveDuffett, Rodney Graeme 
2013The influence that MXit advertising has on word-of-mouth: A study amongst Bellville South Secondary School learnersJoshua, KW ; Pretorius, CRW ; Duffett, Rodney Graeme 
2013Demographic influences that affect brand liking due to MXit advertising amongst learners at Malibu High SchooJappie, N ; Hill, V ; Duffett, Rodney Graeme 
2013The effectiveness of company/brand YouTube advertising in creating word-of-mouth: A study amongst South Peninsula High School learnersIsaacs, CA ; Maart, SM ; Duffett, Rodney Graeme 
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 24