Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/3395
Title: An approach to new product development management in SMEs
Authors: Yan, Bingwen 
Keywords: NPD process;Critical Management Factors;SMEs;NPD Model;South Africa
Issue Date: 2010
Publisher: IEEE
Source: Yan, B. (2010, December). An approach to new product development management in SMEs. In Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on (pp. 1072-1076). IEEE.
Abstract: —In current dynamic manufacturing environment, Small, Medium Enterprises (SMEs) must develop new products successfully in order to maintain a competitive advantage. SMEs differ from large companies due to their limited resources. Currently, most of SMEs lack a structured process in their New Product Development (NPD) management. NPD is vital for SMEs to survive in a competitive business environment. Data collected through interviews and survey questionnaires from 40 SMEs in the Western Cape Province, South Africa suggest that SMEs need a more structured NPD model which consists of critical elements such as management commitment, employee involvement, product strategy, new product quality, customer satisfaction, and feedback of new product launching.
Description: Yan, B. (2010). An approach to new product development management in SMEs. In Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on (pp. 1072-1076). IEEE. DOI: 10.1109/IEEM.2010.5674249. Macao
URI: http://dx.doi.org/10.1109/IEEM.2010.5674249
http://hdl.handle.net/11189/3395
Appears in Collections:BUS - Conference Proceedings

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