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Title: Search Engine Information Retrieval: Empirical research on the usage of the Meta Tags to enhance Web Site Visibility and Ranking of e-Commerce Web Sites
Authors: Kritzinger, WT 
Weideman, Melius 
Keywords: Search engine;Information retrieval;Website;Meta tags;E-commerce;Website visibility
Issue Date: Jul-2003
Publisher: International Institute of Informatics and Systems
Abstract: The principal objective of this research project was to determine the extent to which e-Commerce websites make use of metadata to enhance website visibility to search engines. The methods employed were to firstly identify a number of e-Commerce websites, and secondly to inspect, record, and analyze the relevant meta tags used in its coding. A subset of 200 e-Commerce websites was compiled by extensive Internet searching using standard search engines and portals. Each site was evaluated to confirm its qualification as an e-Commerce site, and its three visibility-related HTML meta tags were inspected. The results prove that a reasonable percentage of e-Commerce web pages make use of the three meta tags in question, but none make use of Dublin Core. An average score of 66.83% was earned overall. The primary conclusion reached is that initially meta tag usage appears to be reasonably high, considering figures of 60% and above. However, if the percentages of the non-users are extrapolated across the size of the WWW, while assuming that not all web pages are e-Commerce based, a large number of web pages are not availing themselves of one of the most basic visibility features.
Description: The 7th World Multiconference on Systemics, Cybernetics_ and Informatics July 27 - 30, 2003 Orlando, Florida - USA PROCEEDINGS Volume VI Information Systems, Technologies and Applications: I
ISBN: 980-6560-01-9
Appears in Collections:WARC Publications
Prof. Melius Weideman

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