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Haydam, Norbert
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Showing results 6 to 13 of 13
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Issue Date
Title
Author(s)
2018
Managing the Underdog Effect: A Framework in the Context of Brand Management
Steenkamp, Pieter
;
Grahn, Graham
;
Haydam, Norbert
2010
Marathon sponsorship as an enabler of brand extension : an exploratory study
Zhou, Y
;
Steenkamp, Pieter
;
Haydam, Norbert
2012
Marketing mix strategy adaptation: a retail organization’s response to the global economic downturn.
Khan, Shireen
;
Steenkamp, Pieter
;
Haydam, Norbert
2013
Modern communications in a modern era: Mobile customer relationship marketing
Grahn, Graham
;
Steenkamp, Pieter
;
Haydam, Norbert
2018
A multi-dimensional approach of green marketing competitive advantage : a perspective of small medium and micro enterprises from Western Cape, South Africa
Duffett, Rodney
;
Edu, Tudor
;
Haydam, Norbert
;
Negricea, Iliuta-Costel
;
Zaharia, Rodica
27-Sep-2007
A profile of event attendees in South Africa: a demand-side study of an international golf event
Haydam, Norbert
;
Tassiopoulos, D
16-Nov-2007
A study of adventure tourism attendees at a wine tourism event: a qualitative and quantitative study of the Breedekloof Outdoor Festival South Africa
Tassiopoulos, D
;
Haydam, Norbert
2017
The use of social media marketing strategies by SMMEs in the hospitality sector in Cape Metropole, South Africa
Oji, Obiefula Nnadi Elvis
;
Iwu, Chux Gervase
;
Haydam, Norbert