Browsing by Author Haydam, Norbert


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Issue DateTitleAuthor(s)
2018Managing the Underdog Effect: A Framework in the Context of Brand ManagementSteenkamp, Pieter ; Grahn, Graham ; Haydam, Norbert 
2010Marathon sponsorship as an enabler of brand extension : an exploratory studyZhou, Y ; Steenkamp, Pieter ; Haydam, Norbert 
2012Marketing mix strategy adaptation: a retail organization’s response to the global economic downturn.Khan, Shireen ; Steenkamp, Pieter ; Haydam, Norbert 
2013Modern communications in a modern era: Mobile customer relationship marketingGrahn, Graham ; Steenkamp, Pieter ; Haydam, Norbert 
2018A multi-dimensional approach of green marketing competitive advantage : a perspective of small medium and micro enterprises from Western Cape, South AfricaDuffett, Rodney ; Edu, Tudor ; Haydam, Norbert ; Negricea, Iliuta-Costel ; Zaharia, Rodica 
27-Sep-2007A profile of event attendees in South Africa: a demand-side study of an international golf eventHaydam, Norbert ; Tassiopoulos, D 
16-Nov-2007A study of adventure tourism attendees at a wine tourism event: a qualitative and quantitative study of the Breedekloof Outdoor Festival South AfricaTassiopoulos, D ; Haydam, Norbert 
2017The use of social media marketing strategies by SMMEs in the hospitality sector in Cape Metropole, South AfricaOji, Obiefula Nnadi Elvis ; Iwu, Chux Gervase ; Haydam, Norbert 
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