Browsing by Author Duffett, Rodney

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Issue DateTitleAuthor(s)
2014The effect of Facebook advertising in generating word-of-mouth amongst young adults: A study of Cape Peninsula University of Technology and University of the Western Cape studentsSoutter, DK ; Duffett, Rodney 
2015Effect of Gen Y affective attitudes towards Facebook marketing communications in South AfricaDuffett, Rodney 
2016Effect of instant messaging advertising on the hierarchy-of-effects model amid teenagers in South Africa.Duffett, Rodney 
2013The effect of YouTube advertising on knowledge: A study amongst UWC studentsMapuma, GM ; Ehadi Okenda, VO ; Duffett, Rodney 
2013The effectiveness of company/brand YouTube advertising in creating word-of-mouth: A study amongst South Peninsula High School learnersIsaacs, CA ; Maart, SM ; Duffett, Rodney 
2014Effectiveness of Facebook advertising regarding the preference affective element: A study amongst CPUT Bellville studentsMsongelwa, N ; Mqokeli, P ; Duffett, Rodney 
27-Nov-2014Effects of Facebook: advertising regarding purchase behaviour: a study amongst working class millennialsBezuidenhout, D ; Nell, H D ; Duffett, Rodney 
2011Employment equity issues in the Cape Town advertising industry: A black economic empowerment perspectiveDuffett, Rodney 
2015Facebook advertising’s influence on intention-to-purchase and purchase amongst MillennialsDuffett, Rodney 
2015The influence of Facebook advertising on cognitive attitudes amid Generation YDuffett, Rodney 
2014The influence of Facebook advertising on word-of-mouth: A study amongst CPUT studentsSaaiman, EJ ; Magerman, C ; Duffett, Rodney 
2017Influence of Facebook Commercial Communications on Generation Z’s Attitudes in South AfricaDuffett, Rodney 
2015The influence of Mxit advertising on purchase intentions and purchase amid Generation YDuffett, Rodney 
2018The influence of shopping characteristics and socio-demographic factors on selected in-store buying practices in different Socio-Economic regionsDuffett, Rodney ; Foster, Crystal 
2017Influence of social media marketing communications on young consumers’ attitudesDuffett, Rodney 
2013The influence that MXit advertising has on word-of-mouth: A study amongst Bellville South Secondary School learnersJoshua, KW ; Pretorius, CRW ; Duffett, Rodney 
2018A multi-dimensional approach of green marketing competitive advantage : a perspective of small medium and micro enterprises from Western Cape, South AfricaDuffett, Rodney ; Edu, Tudor ; Haydam, Norbert ; Negricea, Iliuta-Costel ; Zaharia, Rodica 
2016Mxit advertising’s influence on cognitive attitudes amongst Millennials in the Western CapeDuffett, Rodney 
2015Mxit marketing communications’ influence on liking and preference among Gen YDuffett, Rodney 
2017Shopping list development and use of advertisements’ pre-store food-buying practices within different socio-economic status areas in South AfricaDuffett, Rodney ; Foster, Crystal