Browsing by Author Duffett, Rodney


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Showing results 21 to 33 of 33 < previous 
Issue DateTitleAuthor(s)
2015The influence of Mxit advertising on purchase intentions and purchase amid Generation YDuffett, Rodney 
2018The influence of shopping characteristics and socio-demographic factors on selected in-store buying practices in different Socio-Economic regionsDuffett, Rodney ; Foster, Crystal 
2017Influence of social media marketing communications on young consumers’ attitudesDuffett, Rodney 
2013The influence that MXit advertising has on word-of-mouth: A study amongst Bellville South Secondary School learnersJoshua, KW ; Pretorius, CRW ; Duffett, Rodney 
2018A multi-dimensional approach of green marketing competitive advantage : a perspective of small medium and micro enterprises from Western Cape, South AfricaDuffett, Rodney ; Edu, Tudor ; Haydam, Norbert ; Negricea, Iliuta-Costel ; Zaharia, Rodica 
2016Mxit advertising’s influence on cognitive attitudes amongst Millennials in the Western CapeDuffett, Rodney 
2015Mxit marketing communications’ influence on liking and preference among Gen YDuffett, Rodney 
2017Shopping list development and use of advertisements’ pre-store food-buying practices within different socio-economic status areas in South AfricaDuffett, Rodney ; Foster, Crystal 
2016Social media marketing communications effects on attitudes among millennials in South AfricaDuffett, Rodney ; Wakeham, Myles 
2013Usage characteristics effect on BBM advertising regarding awareness: A study amongst Milnerton High School learnersHagen, L ; Duffett, Rodney 
2014Usage characteristics effect on preference regarding BBM advertising amongst Rhodes High School learnersAbbott, J ; Van Loggerneberg, TC ; Duffett, Rodney 
27-Nov-2014Usage characteristics' effect on preference regarding BBM advertising amongst Rhodes High School learnersAbbott, J ; Van Loggerneberg, TC ; Duffett, Rodney 
2014Usage characteristics’ effect on word-of-mouth properties of Twitter advertising amongst undergraduate students at UCTAbrahams, Y ; Burgess, MA ; Duffett, Rodney