Browsing by Author
Steenkamp, Pieter
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| 2017 | Brand identity: theory versus practice in the South African banking sector | Zwakala, Kuhle ; Steenkamp, Pieter ; Haydam, Norbert |
| 2017 | Does brand orientation contribute to retailers’ success? An empirical study in the South African market | Schmidt, Holger J ; Mason, Roger B. ; Steenkamp, Pieter ; Mugobo, Virimai Victor |
| 2009 | How safe is safe | Steenkamp, Pieter ; Malan, D |
| 2016 | The importance of client relationships and service brand personification dimensions in a short term business insurance market | Steenkamp, Pieter ; Herbst, F ; De Villiers, K |
| 2018 | Managing the Underdog Effect: A Framework in the Context of Brand Management | Steenkamp, Pieter ; Grahn, Graham ; Haydam, Norbert |
| 2010 | Marathon sponsorship as an enabler of brand extension : an exploratory study | Zhou, Y ; Steenkamp, Pieter ; Haydam, Norbert |
| 2012 | Marketing mix strategy adaptation: a retail organization’s response to the global economic downturn. | Khan, Shireen ; Steenkamp, Pieter ; Haydam, Norbert |
| 2013 | Modern communications in a modern era: Mobile customer relationship marketing | Grahn, Graham ; Steenkamp, Pieter ; Haydam, Norbert |