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Duffett, Rodney
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Showing results 1 to 20 of 33
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Issue Date
Title
Author(s)
2010
BBBEE ownerships issues in Cape Peninsula-based advertising agencies: a multiple case study approach
Duffett, Rodney
2009
Black Economic Empowerment in the Cape Peninsula advertising industry: A multiple case study approach
Duffett, Rodney
2009
Black Economic Empowerment progress in the advertising industry in Cape Town: Challenges and benefits
Duffett, Rodney
;
Van der Heever, IC
;
Bell, Diane
2018
Consumer attitudes towards the health benefits of 100% fruit juice in South Africa
Duffett, Rodney
2017
Consumer perceptions toward sugar content of fruit juice products in a developing country
Duffett, Rodney
2017
Consumption patterns and demographic factors influence on fruit juice classifications, health benefits and sugar content perceptions in two Municipal Districts in Cape Town, Western Cape, South Africa
Duffett, Rodney
2013
Demographic influences on the effect of facebook advertising on liking amongst young adults: A study at College of Cape Town
Robertson, LS
;
Goodwin, S
;
Duffett, Rodney
2013
Demographic influences that affect brand liking due to MXit advertising amongst learners at Malibu High Schoo
Jappie, N
;
Hill, V
;
Duffett, Rodney
2014
The effect of Facebook advertising in generating word-of-mouth amongst young adults: A study of Cape Peninsula University of Technology and University of the Western Cape students
Soutter, DK
;
Duffett, Rodney
2015
Effect of Gen Y affective attitudes towards Facebook marketing communications in South Africa
Duffett, Rodney
2016
Effect of instant messaging advertising on the hierarchy-of-effects model amid teenagers in South Africa.
Duffett, Rodney
2013
The effect of YouTube advertising on knowledge: A study amongst UWC students
Mapuma, GM
;
Ehadi Okenda, VO
;
Duffett, Rodney
2013
The effectiveness of company/brand YouTube advertising in creating word-of-mouth: A study amongst South Peninsula High School learners
Isaacs, CA
;
Maart, SM
;
Duffett, Rodney
2014
Effectiveness of Facebook advertising regarding the preference affective element: A study amongst CPUT Bellville students
Msongelwa, N
;
Mqokeli, P
;
Duffett, Rodney
27-Nov-2014
Effects of Facebook: advertising regarding purchase behaviour: a study amongst working class millennials
Bezuidenhout, D
;
Nell, H D
;
Duffett, Rodney
2011
Employment equity issues in the Cape Town advertising industry: A black economic empowerment perspective
Duffett, Rodney
2015
Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials
Duffett, Rodney
2015
The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney
2014
The influence of Facebook advertising on word-of-mouth: A study amongst CPUT students
Saaiman, EJ
;
Magerman, C
;
Duffett, Rodney
2017
Influence of Facebook Commercial Communications on Generation Z’s Attitudes in South Africa
Duffett, Rodney